What is really cool about this book is the skills it teaches you can be applied to nearly anything. Most people think that this book is only for sales people. Granted, if you are in sales this is for a sure a must read as you will probably be using it more than others. That said, you can use these skills for an organization you are leading, for communicating with friends and family, to even using it to get a date. The key part of the book is how it makes you realize that before you can even come to an agreement with someone you have to be able to get them first. You have to be able to really understand what they are saying which if we are being honest can be really hard to do. The book will get you the basic skills. After that it will be all on you on how much you want to practice and apply it to your life. You can get it in hardcover for $17.99 or on Kindle for $14.99 and it has a 4.8 star rating on over 20,000 reviews.
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